White paper and ebook creation for B2B
White papers help prospects evaluate complex offers and give your sales team credible material. We handle research, writing, design and promotion from start to finish.
What is included
- Topic and angleA subject that matches buyer concerns and your expertise.
- Research and expert interviewsOriginal insights, market data and quotes.
- Writing and editingA structured document that reads well and holds up to scrutiny.
- Design and layoutA clean PDF in your brand identity.
- Landing page and formA gated or ungated page to capture leads.
- Promotion planEmail, LinkedIn and sales enablement use.
How we work
Scope
We agree topic, audience, format and goals.
Research
We gather data and interview experts.
Produce
We write, design and revise with you.
Launch
We publish and promote the asset.
Who this service is for
For SaaS vendors, B2B service companies and manufacturers with technical or high consideration offers.
Frequently asked questions
How long does a white paper take?
Four to six weeks is common, depending on research depth and review cycles.
Should it be gated?
It depends on your goals. Gating supports lead capture, while open access supports reach and SEO.
Can you create ebooks and guides too?
Yes. We adapt the format and length to your objective.
Related services
Talk to a B2B digital marketing specialist
Tell us about your company, your market and your goals. We reply with clear next steps and a tailored proposal.